Crane Johnson Lumber

Crane Johnson Lumber site design

Founded in 1883 in Cooperstown, North Dakota, Crane Johnson Lumber has evolved from a single lumberyard serving a rural market into a multi-faceted company encompassing several divisions with headquarters in Fargo, North Dakota. Additional locations are in Mayville and Surrey, North Dakota, and Perham and Pelican Rapids, Minnesota.

  • Launched

    July 2015

    Responsibilities
    • Site redesign including an update to a responsive layout
    • Content strategy
    • CMS implementation
    • Custom locations Google map
  • Process

    Having already been a client with Ecliptic, working with Crane Johnson Lumber on their site redesign provided a wonderful opportunity to introduce them to our redefined, content-focused design method. They expressed a desire to consolidate and refine their content in order to ensure their clients could quickly find the information they were seeking, which meant they were already in a great mindset that aligned with our modern design approach.

    Ecliptic worked closely with Crane Johnson Lumber to define a concise, well-written narrative and a striking site design that strongly reflects their brand and quickly guides users directly to the information they need.

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