Crane Johnson Lumber
Founded in 1883 in Cooperstown, North Dakota, Crane Johnson Lumber has evolved from a single lumberyard serving a rural market into a multi-faceted company encompassing several divisions with headquarters in Fargo, North Dakota. Additional locations are in Mayville and Surrey, North Dakota, and Perham and Pelican Rapids, Minnesota.
Site redesign including an update to a responsive layout, content strategy, CMS implementation, custom locations Google map
Having already been a client with Ecliptic, working with Crane Johnson Lumber on their site redesign provided a wonderful opportunity to introduce them to our redefined, content-focused design method. They expressed a desire to consolidate and refine their content in order to ensure their clients could quickly find the information they were seeking, which meant they were already in a great mindset that aligned with our modern design approach.
Ecliptic worked closely with Crane Johnson Lumber to define a concise, well-written narrative and a striking site design that strongly reflects their brand and quickly guides users directly to the information they need.